PA Consulting were developing a new visual direction for their Thought Leadership programme "Sharpen Your Competitive Edge", and I was brought in to explore how that identity could translate into a distinctive motion language. The challenge was to create an opening sequence that felt recognisably PA Consulting while giving the programme a more dynamic and contemporary visual presence. Working from the existing brand direction, I developed a 3D-led visual treatment that explored the relationship between form, typography, light and movement. Rather than trating motion as an addition layer applied to the identity, the aim was to establish a set of behaviours that could make the visual system feel alive.
